Youtube
The A-Z of Youtube: Celebrating 10 years Site
Shortly after the success of Google Maps Smarty Pins, Google and Youtube quickly became Hook’s main clients. As part of many campaigns we created and ran for Youtube, the A-Z website was one of the most fun we were able to put together. It focused on all of the notable memes and viral content, the 26 most influential videos since Youtube's first upload. Everything from Keyboard Cat to Gangnam Style was part of this site.
We worked closely with the team at Youtube to conceptualize a minimal campaign experience site which allowed users to test their internet pop culture knowledge and answer 26 multiple choice questions.
Each question came with 4 different ‘answers’ in the form of playfully designed 3D rendered in-browser objects. Users picked the object up with their mouse and dropped them in our ‘answer whole’ to find out if they were correct.
Results
Average engagement time was over 4 minutes
The average user played the game for at least 10 questions
The site was on the front-page of reddit
The accompanying Youtube Homepage Takeover was clicked more than 7.5M times (we designed and built that too!)
Roles
Director Of Production, Writer, Quality Assurance Testing