Financial Health Network
Enterprise Sites Rebuild
Financial Health Network is a non-profit company focused on uniting industries, business leaders, policymakers, innovators, and visionaries in a shared mission to improve financial health for all. We’ve done a tremendous amount of work partnering with their small marketing group to build out digital tools and solutions as they grow their business and help evangelize the idea of financial health
One of the most important projects we worked on over 3 years together was the multi-phase overhaul of their website. We collaborated deeply with the leadership at FHN to redesign all of their digital properties and modernize them.
We started with Financial Solutions Lab, a specific program within FHN designed around accelerating seed-stage fintechs that have a social good and financial health component to their brands. We worked with the FHN & FSL leadership to redesign (within the constraints of the FHN brand guidelines) and rebuild the experience on a more modern implementation of Wordpress.
Due to the pandemic, a small project to create an online stream for their in-person Emerge summit event quickly became the actual summit. If the summit couldn't happen virtually, it couldn't happen at all. So within 24 hours of being briefed, we were able to pull together an elegant and efficient solution to leverage the latest in virtual event streaming. We were able to architect, design, build, and deploy the new experience from start to finish in about 3 months. The first ever virtual Emerge Summit went off without a hitch and everyone from the attendees to the speakers, to FHN leadership all agreed it was a fantastic success.
Finally, we built on top of the foundational components we created from the FSL and Emerge websites and began the year long overhaul of the behemoth that is finhealthnetwork.org. The project took about a year from start to finish and is an ongoing project for us… But we’re very proud of what we built, and were able to do what we thought originally would take us 3 years, in a little over a year and a half! Not bad for a small, scrappy team at Heyo & FHN!
Roles
Executive Producer, User Experience Design, Content Management, Quality Assurance Testing.
Partners
Heyo! Consulting (Strategy, Tech Direction, Creative Direction, Development, Account Management)
Foxhole QA (Quality Assurance testing)